Totem Pets
Creative Direction — Totem Pets — 2023
Brand development and product design for Totem Pets, a premium dog accessories line. Drawing on a decade of experience building a global bag company, we applied the same materials expertise and manufacturing knowledge to create dog toys and accessories built to withstand the toughest chewers. Every product was tested with real dogs across size ranges, with materials selected for durability, safety, and feel. The brand identity was designed to speak to the owner's taste as much as the dog's needs — elevated, functional, and built to last.
branding, creative direction, DTC