Stay
Creative Direction — Stay Sleep — 2023
Creative direction, product design, and brand development for Stay Sleep — a DTC wellness brand spanning sleep pillows, travel accessories, sleep masks, supplements, and CBD tinctures. I designed the full product line from concept through production, developed the brand identity and visual language, and art directed all campaign photography. The web experience was built to feel editorial rather than transactional, letting the product photography and copywriting carry the brand story across every category.
branding, creative direction, DTC