Hemisphere
Creative Direction — Hemisphere — 2023
Full-cycle product design, research & development, and brand identity for Hemisphere Water Filtration. We designed and engineered a proprietary filtration system from the ground up — 3D-printing prototype housings to test flow rates, iterating on membrane configurations, and validating performance against industry benchmarks. The brand was built 360 degrees around the product: packaging, web experience, retail collateral, and campaign photography. Every touchpoint was designed to communicate the science without the clinical feel — clean, confident, and rooted in how the product actually works.
branding, creative direction, product